Weekly recap — last 7 days
Spend $5,840 · Revenue $24,700 · ROAS 4.2×
Non-brand prospecting drove the lift after Tuesday’s budget bump.
PMax has one asset group spending with no return — worth splitting out.
Want me to draft the change?
Now in private beta
Your always-on Google Ads
companion.
Alden is the chat-first companion for Google Ads. Ask it anything about your accounts, run an expert workflow in one tap, and get answers in seconds — with every change still yours to approve. Run it yourself, or have our team run it.
- Free audit when you join
- Read-only access
- No credit card
Give me a weekly recap for Northpeak.
Weekly recap — Northpeak
Spend $5,840 · Revenue $24,700 · ROAS 4.2×
Non-brand prospecting drove the lift after Tuesday's budget bump.
PMax has one asset group spending without return — worth splitting out.
Want me to draft that change?
Yes — draft the PMax split.
Drafted — PMax asset-group split
"Catch-All" group → own campaign · cap $40/day
Projected recovery ≈ $1,900/mo in spend with no return.
Review & approve whenever you're ready →
Anything urgent on my other accounts?
Two worth a look
Summit Cycles — 3 ended campaigns still live, $310/day in ghost spend.
Harbor & Co. — "Rain Shells" ad group, 0 conversions in 14 days.
Want me to start with Summit?
Ask Alden anything…
How it works
An expert PPC manager, on call 24/7.
Alden connects to your Google Ads, watches continuously, and works the way you do — chat-first, expert-level, and always asking before it acts.
- 1
Connect your accounts
Read-only access to Google Ads, GA4, Search Console and more. Set up in minutes — nothing to install.
- 2
Ask anything, or tap a workflow
Chat in plain English or run an expert workflow. Alden answers with the analysis and the next move — not a dashboard.
- 3
Review and approve
Every change is a reviewable diff. Approve it, edit it, or skip it. Alden never touches your account behind your back.
See it in action below — these are real Alden workflows.
ONE TAP TO START
Start where the work is. Alden does the rest.
Open Alden and the day is already triaged. Tap an expert workflow — a weekly recap, a negative-keyword sweep, a pacing forecast — and Alden runs it on the account you choose, in seconds.
- Expert workflows, one click each
- Scoped to any account in your book
- Plain-English answers, not dashboards
Good morning, Adam.
Let's knock something off your list.
Give me a weekly performance recap for Northpeak. Ask Alden anything…
GET TO WORK ON NORTHPEAK
- Weekly performance recap Last 7 days, in plain English.
- Negative keyword sweep Terms to block, and why.
- Anomaly investigation What spiked or dipped, and the cause.
- Pacing forecast Where the month lands at current spend.
- Landing page audit What the LP gets wrong before traffic lands.
Across your accounts · today
- $640/mo
Brand CPA jumped 38% after a tCPA change reset learning
- $9.3k/mo
3 ended campaigns still enabled — $310/day in ghost budget
- $280/mo
'Rain Shells' ad group spending with 0 conversions (14d)
- +$1.4k/mo
Product-finder quiz converting at 22% — scale it
Always watching
It watches every account, so you don't have to.
Alden monitors all your accounts around the clock and surfaces what actually needs you — ranked by real dollar impact, with the cause already diagnosed.
- Anomalies caught the day they happen
- Ranked by impact, not noise
- One queue across your whole book
YOU'RE ALWAYS IN CONTROL
Nothing changes until you say so.
Every optimization comes to you as a reviewable change — exactly what Alden wants to do, and why. Approve it, edit it, or skip it. Alden never touches your account behind your back.
- Every change is a reviewable diff
- Clear reasoning on every recommendation
- Approve, edit, or dismiss — your call
Critical
Pause 3 dead campaigns
Saves $310/day in ghost budget
- Summit — Display — Legacy Enabled Paused
- Summit — Search — 2023 Promo Enabled Paused
- Summit — PMax — Old Catalog Enabled Paused
All three have had 0 conversions in 30+ days but still hold daily budget.
Northpeak — April 2026
Generated by Alden
Revenue $98,400 ▲ 18%
ROAS 4.1× ▲ 0.6
Conversions 842 ▲ 12%
CPA $29 ▼ 7%
Revenue by week
Strongest month yet — non-brand prospecting scaled cleanly while brand held efficiency.
CLIENT-READY IN ONE CLICK
Turn a month of work into a report they'll read.
Ask for a recap and Alden writes the report — the numbers that matter, the story behind them, and what's next. Share a link; skip the 40-page PDF.
- Shareable web reports, not PDFs
- Written in plain English
- Branded and ready to send
What Alden does
Every workflow a great PPC manager runs. On demand.
Ask in plain English or tap a tile. Alden runs the expert workflows continuously, across every account — and shows its work every time.
Weekly performance recap
Last 7 days in plain English, ready to share.
Monthly client report
A polished recap for your next client review.
Search-term analysis
n-gram patterns that expose wasted spend.
Negative keyword sweep
Candidate terms to block, with the reasoning.
Anomaly investigation
Pick a spike or dip; get the cause and the fix.
Pacing forecast
Where the month lands at current spend.
Landing page audit
What the LP gets wrong before traffic lands.
Change history
Everything that changed in the account this week.
Two ways to work
Run it yourself, or hand us the keys.
Same Alden engine underneath. Choose how hands-on you want to be — and switch whenever it makes sense.
The product
Self-Serve
Work with Alden yourself
Your always-on companion watches the accounts, runs the analysis, and proposes the moves. You stay in the driver's seat and make the calls in minutes.
Pricing based on The number of accounts you manage
Always-on monitoring & anomaly alerts
One-click expert workflows
Search-term & negative-keyword analysis
Plain-English reports you can share
Ask Alden anything, anytime
You approve every change
Full-Service
Have our team run it
Prefer hands-off? A senior PPC strategist runs everything for you — build, optimization, reporting — powered by the same Alden engine.
Pricing based on Number of accounts + total ad spend
Everything in Self-Serve, plus:
A dedicated PPC strategist
Hands-on campaign build & management
Conversion tracking & landing pages
Done for you, reviewed by a human
Beta members get early access and a free Google Ads audit. We'll share exact pricing as we onboard you.
FAQ
Common questions
The whole list, answered up front — no clicking around.
What is Alden
The short version of what you're signing up for.
Software I use, or a service that does it for me?
Both — your call. With Self-Serve you work with Alden yourself: it watches the account around the clock and tells you exactly what to fix, while you stay in control. With Full-Service you hand the keys to our team — a dedicated strategist runs everything, powered by the same engine. Start in one and switch whenever it makes sense.
What does Alden actually do for my account?
Everything a top Google Ads manager does — audits, bid optimization, ad-copy testing, keyword and negative-keyword work, budget pacing, and clear reporting. Full-Service adds landing pages and conversion tracking. It runs continuously, so problems get caught the day they appear, not weeks later.
Who's actually managing my account?
In Self-Serve, you are — with Alden doing the watching and analysis so you can decide in minutes. In Full-Service, a dedicated PPC strategist with years of experience runs it for you. Either way, an experienced human is behind every strategic call; the technology just helps us move faster.
How is this different from my current agency?
Most agencies check in once or twice a month with a junior team and charge a retainer plus a cut of your spend. Alden optimizes every day, with full transparency into every change and no long-term contracts — and you choose how hands-on to be.
How Alden works
How the day-to-day actually goes.
Will you make changes without asking?
Never without your say-so. Every client starts with a review process — we walk you through proposed changes before anything goes live. As trust builds, you can let us handle routine optimizations on our own while keeping approval required for bigger moves. You're always in control.
How quickly will I see results?
Most clients see measurable improvements within the first two weeks. We start with an audit that eliminates wasted spend — often immediate savings. From there it compounds: month two usually beats month one.
Do you build landing pages?
Yes. A great campaign is worthless if it sends traffic to a weak page. We build high-converting landing pages tailored to your campaigns, so your spend turns into revenue, not just clicks to your homepage.
Do you work with Performance Max?
Yes. Performance Max hides 20–80% of search-term data, so most agencies fly blind on a big chunk of spend. We dig into asset-group performance, audience signals, and the terms Google does surface to find waste others overlook.
Pricing and beta
What it costs and how the beta works.
What's the beta, and what do I get?
Alden is in private beta. Sign up for early access plus a free Google Ads audit — a clear look at what's working, what's wasting money, and what to fix. Beta members also get early pricing.
How much does it cost?
Two simple models, no surprise upcharges. Self-Serve is priced by the number of accounts you manage. Full-Service is priced by accounts plus total ad spend, since our team does the hands-on work. No setup fees, no contracts. Beta members get early pricing and a free audit.
Can I cancel anytime?
Yes. No contracts, no cancellation fees, no notice periods. Most agencies lock you in for 3–6 months — we don't. If you cancel, your account keeps running with every optimization in place. Nothing gets reverted or broken.
What if I already have an agency?
Run us side by side. Let us audit your account and compare what we find to what they've been doing. If we can't improve on it, you've lost nothing. Many clients started exactly this way.
Still wondering something? Ask us directly.
Now in private beta
Be first in line. Sign up for the beta.
Join the Alden beta and get a free Google Ads audit on us — see exactly where your money is going, then decide whether you want to run it yourself or have our team take over.
You're all set!
Check your inbox — your beta access and free Google Ads audit are on the way.
Free audit when you join · No credit card · No contracts
or schedule a call