Done-for-you · Now in private beta
Hand your
Google Ads to a team
that runs it like they own it.
A senior PPC strategist runs your account end to end — audit, build, optimization, and reporting — powered by Alden so nothing slips. You stay hands-off; the results stay yours.
Free Google Ads audit when you join. No credit card. No contracts.
Sign up for the beta
Join the beta and we'll send you a free audit — what's working, what's wasting money, and what to fix.
You're all set!
Check your inbox — your beta access and free Google Ads audit are on the way.
OUR STANDARD
What your Google Ads manager should be doing
Most agencies charge premium fees but cut corners where it matters. Here's what expert management actually looks like.
WHAT GETS HANDLED
The Google Ads management your agency promised you.
From audit to optimization to reporting — whether you run Alden yourself or have our team do it for you, here's everything that gets handled.
Account Audit & Strategy
Before we touch a single bid, we learn your business. We audit your full account, assess your competitive landscape, and build a management strategy around your specific goals — not a template.
- Full account and competitor audit within 48 hours
- Custom strategy built around your revenue goals
- Wasted spend and missed opportunities identified upfront
Conversion Tracking & Landing Pages
Your ads are only as good as what happens after the click. We set up and monitor your conversion tracking, and build high-converting landing pages so your ad spend turns into revenue.
- Phone calls, forms, and sales tracked from click to close
- Dedicated landing pages built for your campaigns
- Ongoing monitoring so tracking never breaks silently
Campaign Build & Management
Keyword research, ad copy, audience targeting, bid strategies, and campaign structure — all built and managed by specialists who work across Search, Shopping, and Performance Max.
- Keyword strategy based on your actual search data
- Ad copy written and tested for your market
- Campaigns optimized across all Google Ads formats
Daily Optimization
Every day, we review search terms, adjust bids, refine negative keywords, and pace your budget — so your account performs at its peak, not just on the days someone remembers to check it.
- Wasteful search terms caught and blocked daily
- Bids adjusted based on real-time performance data
- Budget paced to maximize results all month
Competitor Intelligence
Know exactly who you're competing against, what they're spending, and where they're winning. We monitor auction insights and market shifts so you're never caught off guard.
- Auction insight monitoring across all your campaigns
- Alerts when competitors change strategy or increase spend
- Opportunities to capture share they're leaving behind
Reporting & Communication
Daily performance summaries in plain English, delivered to your inbox. Revenue attribution that shows which campaigns drive results. And when you have a question, we're a message away.
- Daily reports focused on revenue, not vanity metrics
- Clear attribution: which campaigns, keywords, and ads produce results
- Direct access to your team via Slack, Teams, or email
WHAT WE MANAGE
Every lever in your account. Continuously optimized.
Nine dimensions of Google Ads management, monitored and adjusted in real time.
Search Term Management
Continuous analysis of search terms to eliminate waste and discover high-converting queries.
Bid Optimization
Real-time bid adjustments based on performance data, competition, and your target metrics.
Budget Pacing
Smart budget allocation that maximizes spend efficiency across campaigns and time periods.
Competitor Monitoring
Track competitor movements, auction insights, and market shifts that affect your performance.
Performance Reporting
Clear, actionable reports delivered weekly — not a 40-page PDF you'll never read.
Ad Copy Testing
Systematic testing of headlines, descriptions, and extensions to improve click-through rates.
Conversion Tracking
Verify and fix your tracking setup so every lead, sale, and call is measured accurately.
Negative Keyword Management
Build and maintain negative keyword lists to block wasteful clicks before they cost you.
Landing Page Alignment
Ensure your ads point to pages built to convert — not generic homepages that leak budget.
INDUSTRY EXPERTISE
We know your vertical
Every industry has its own Google Ads playbook. Different match types, different bid strategies, different conversion paths. We bring category-specific expertise so your campaigns perform from day one — not after months of expensive learning.
E-commerce
Shopping feed optimization, ROAS tracking, seasonal scaling, and dynamic remarketing to turn browsers into buyers.
The Advantage
Your ads, optimized. Your budget, protected.
Our system wasn't built to look impressive. It was built to deliver — across every metric that matters.
How We Do It
Deep expertise. Smarter systems. No bloat.
We paired senior PPC strategists with purpose-built technology to deliver agency-quality management — whether you run Alden yourself or have our team drive.
Built on real expertise
Our systems were designed by PPC strategists who've scaled accounts from startup to eight figures. Every optimization, bid adjustment, and budget decision is informed by decades of hands-on experience — not generic playbooks.
Decades of combined Google Ads expertiseAlways on, human in the loop
Your campaigns are monitored around the clock — search terms reviewed, bids adjusted, budgets paced, anomalies flagged the moment they appear. Every strategic decision and recommendation is reviewed by a senior strategist before it reaches you.
24/7 monitoring vs. the 5–8 hours/month agencies typically spendEmbedded in your workflow
Reach us on Slack, Teams, or email. Ask about yesterday's performance, request a budget change, or get a briefing before a meeting. No logging into dashboards. No waiting for your agency's next check-in. Same-day response, every time.
Same-day response, every timeLean by design
No office lease. No sales floor. No layers of management between you and the people working on your account. Our technology lets a small, senior team deliver the work that agencies need dozens of people to do — so you get more optimization, not more overhead.
A small senior team, not layers of overheadCASE STUDIES
Real audits. Real findings.
Every audit uncovers something. Here's what we found in four recent accounts.
Found 38% of budget going to irrelevant search terms. Added 340+ negative keywords and restructured ad groups.
60% of conversions came from just 3 campaigns, while 8 campaigns produced zero leads. Reallocated budget to what was working.
Landing pages sent all traffic to the homepage. Built dedicated service pages and matched ad copy. Conversion rate jumped from 2.1% to 6.8%.
Competitor brand bidding was eating 25% of budget with no conversions. Eliminated waste and shifted spend to high-intent product searches.
Who We Are
Built by operators who've been in your shoes.
Our team has spent years inside Google Ads accounts — scaling companies from zero to eight-figure revenue. We built Alden because we saw how much the agency model was failing businesses like yours.
We're not career consultants or ex-agency project managers. We're operators who built and scaled real businesses using paid search as a primary growth channel. We've managed millions in ad spend, navigated every Google Ads policy change and algorithm update, and learned — through our own budget — what actually moves the needle.
We built Alden to give every business access to the level of Google Ads management that used to require a six-figure agency retainer or an in-house team you can't afford.
How it works
Two ways to work with Alden. One always-on companion.
Run your Google Ads yourself with Alden by your side, or hand the keys to our team. Same expertise, your choice of how hands-on to be.
Self-Serve
Work with Alden yourself
Your always-on companion does the watching and the analysis. You stay in the driver's seat and make the calls.
Full-Service
Hire our team to run it for you
A senior PPC strategist runs your account end to end, powered by Alden — so nothing slips and you stay hands-off.
Beta members get early access and a free Google Ads audit. We'll share exact pricing as we onboard you.
FAQ
Common questions
The whole list, answered up front — no clicking around.
What is Alden
The short version of what you're signing up for.
Software I use, or a service that does it for me?
Both — your call. With Self-Serve you work with Alden yourself: it watches the account around the clock and tells you exactly what to fix, while you stay in control. With Full-Service you hand the keys to our team — a dedicated strategist runs everything, powered by the same engine. Start in one and switch whenever it makes sense.
What does Alden actually do for my account?
Everything a top Google Ads manager does — audits, bid optimization, ad-copy testing, keyword and negative-keyword work, budget pacing, and clear reporting. Full-Service adds landing pages and conversion tracking. It runs continuously, so problems get caught the day they appear, not weeks later.
Who's actually managing my account?
In Self-Serve, you are — with Alden doing the watching and analysis so you can decide in minutes. In Full-Service, a dedicated PPC strategist with years of experience runs it for you. Either way, an experienced human is behind every strategic call; the technology just helps us move faster.
How is this different from my current agency?
Most agencies check in once or twice a month with a junior team and charge a retainer plus a cut of your spend. Alden optimizes every day, with full transparency into every change and no long-term contracts — and you choose how hands-on to be.
How Alden works
How the day-to-day actually goes.
Will you make changes without asking?
Never without your say-so. Every client starts with a review process — we walk you through proposed changes before anything goes live. As trust builds, you can let us handle routine optimizations on our own while keeping approval required for bigger moves. You're always in control.
How quickly will I see results?
Most clients see measurable improvements within the first two weeks. We start with an audit that eliminates wasted spend — often immediate savings. From there it compounds: month two usually beats month one.
Do you build landing pages?
Yes. A great campaign is worthless if it sends traffic to a weak page. We build high-converting landing pages tailored to your campaigns, so your spend turns into revenue, not just clicks to your homepage.
Do you work with Performance Max?
Yes. Performance Max hides 20–80% of search-term data, so most agencies fly blind on a big chunk of spend. We dig into asset-group performance, audience signals, and the terms Google does surface to find waste others overlook.
Pricing and beta
What it costs and how the beta works.
What's the beta, and what do I get?
Alden is in private beta. Sign up for early access plus a free Google Ads audit — a clear look at what's working, what's wasting money, and what to fix. Beta members also get early pricing.
How much does it cost?
Two simple models, no surprise upcharges. Self-Serve is priced by the number of accounts you manage. Full-Service is priced by accounts plus total ad spend, since our team does the hands-on work. No setup fees, no contracts. Beta members get early pricing and a free audit.
Can I cancel anytime?
Yes. No contracts, no cancellation fees, no notice periods. Most agencies lock you in for 3–6 months — we don't. If you cancel, your account keeps running with every optimization in place. Nothing gets reverted or broken.
What if I already have an agency?
Run us side by side. Let us audit your account and compare what we find to what they've been doing. If we can't improve on it, you've lost nothing. Many clients started exactly this way.
Still wondering something? Ask us directly.
Now in private beta
Be first in line. Sign up for the beta.
Join the Alden beta and get a free Google Ads audit on us — see exactly where your money is going, then decide whether you want to run it yourself or have our team take over.
You're all set!
Check your inbox — your beta access and free Google Ads audit are on the way.
Free audit when you join · No credit card · No contracts
or schedule a call